Getting an Olympic Games right is rare alchemy. The Road to Rio has been long and hard for athletes, organisers and sponsors alike. The 59 brands that comprise the four tiers of Olympic sponsorship represent a unique ecosystem that has helped ROCOG meet its $570m target for sponsorship revenue and played a key role in making Rio a reality. From sponsorship category to Twitter following, here’s your chance to explore the brand elements combining at Rio 2016.
